I decide to do my WC plan about Privalia, a private club of online sales, because over a year ago I am a member and I follow them on Twitter and on Facebook and I know much about this company.
Then I will explain for those people who haven’t ever bought anything online from Privalia what is it, how it works, what are the social media and internet applications they use and some information and videos of the company.
This firm of Catalan origin is defined as “a private club which organizes online, exclusively for its members, spot sales of products from leading brands with discounts of up to 70% relative to the price of the stores. ”
Nowadays this online store offers discounts of 500 fashion brands in some countries such as Spain, Italy, Brazil and Mexico.
“It works as a low cost of the fashion world” according to the literal words of one of its two founding partners, Lucas Carné.
This phenomenon extends to the top international brands such as DKNY, Calvin Klein, Miss Sixty, Nike, etc.
Today, at the headquarters of the company – in the Pouble Nou of Barcelona- there are around 140 employees in order to meet the expectations of more than half a million members in Spain. In Italy, the first country in the international assault , have already exceeded 150,000 members, through it’s commercial headquarters in Milan. Most of the customers are female.
As Lucas Carné said:
“Privalia practically lives of women, on the contrary of internet users which most are men. In Privalia more than 70% of buyers are women. They are young women(20-35 years) with a medium or medium-high social and economic level, with studies, workers and internet users. Is the people who use internet every day at home, at work, and buying online, especially services, leisure… And our offerings. “
Most Privalia customers live in the urban centers such as Madrid, Barcelona, Valencia, Sevilla and Bilbao. They like to wear fashionable, and although they are comfortable to wear something outlet prefer not notice. It is better to find surplus stock and opportunities that no one has used before; this is one of the facets that Privalia takes advantage.